Welcome from Craig and Margie Smith, the owners of Private Collection, Inc.

Since our store opened in 1984, we have grown by leaps and bounds in both the retail and wholesale arena. We invite you to "shop around" and then come back to us.

Our new online store is a work in progress. Please call Margie if you have any suggestions or comments !! We sincerely hope your online experience is the same warm and inviting atmosphere with the same family personal service we are known for.

We will continue to strive to give you the Quality, Style and Value for your money that you have come to expect from Private Collection. Please do not hesitate to call the store and ask for items not on this site. We cannot begin to showcase the variety of our selections.

Over the years, we have heard from our customers outside of Mobile their desire to see our fine jewelry line. If you have never bought fine jewelry from us you are in for a treat. As consumers, now more than ever, just trusting someone to do right by us is no longer enough. We know that you must get more involved in purchasing decisions, so that every dollar yields you maximum return on your investment. Please, the next time you consider an investment in fine jewelry, remember the added value of dealing with a source you know and trust. Private Collection. We have been selling fine jewelry in our store in Mobile, Alabama since it’s inception. Please be assured that we adhere to the same principles and standards of the jewelry industry as we have the reputation of upholding over the last 20 years.

Thank You Craig and Margie Smith

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